Thursday, September 13, 2018

How I learned all the things at CMWorld 2018

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My sixth time at this great event was a little different. This year, I was honored to co-host a session with my good friend Cathy McPhillips...
Sunday, April 9, 2017

Who’s translating your brand’s story?

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How front line associates hold the key to a more authentic brand Many companies work hard to craft a brand story that’s designed to bring...
Wednesday, February 22, 2017

Change management and marketing: aren’t they really the same thing?

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I’ve recently taken a new view of marketing – thanks to a new job outside of it. Last March, I took a new role at ...
Thursday, November 10, 2016

It’s not advertising or content; advertising IS content (and other musings)

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Photo credit: Thinglink.com It always happens. Something new and different comes along and two groups quickly form. There are the ba...
Tuesday, September 6, 2016

I still don't like events, but...

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I'm an introvert. That means I'm quite comfortable here behind my keyboard, thank you very much, but not as comfortable in other p...
Thursday, March 3, 2016

Magazines: a time tested example of customizing content for an audience

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Image courtesy of hrjmedia.com Let’s take this act like a publisher thing for another spin, shall we? Everyo...
Thursday, February 4, 2016

The Content Marketing Review (TCMR): Share a Coke

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Brand Coca Cola Creator Ogilvy Australia (agency) Title Share a Coke CM Score (out of 100): 90 (quite successfu...