But now, despite Facebook’s Paper app efforts, I’m realizing I get all the news I need — in a
nicely-customized to-my-interests-fashion, 140 characters at a time on Twitter.
It’s actually a perfect scenario when you think about it
(and I wish I had thought about it before the Twitter people did). It’s a place
where all the people I choose to listen to are talking about what’s important
to them. In brief. With details if I want them and not if I don’t.
What’s not to love?
Well before the Paper app
existed, I used to call Facebook my ‘paper’ because it was where all my friends
were hanging out. But then I also had to watch other spaces for the news of the
day. Not any more.
Twitter has quickly become the place news happens first.
Updates are there more quickly. It’s a trusted source for me. An example? Okay.
Just yesterday, some friends posted on Facebook (I do still go there for the
local skinny) that the Malaysian plane had been found.
“Great!” I thought. So off to Twitter I went for the latest.
Only thing is, nothing was there. Was I mad? Disappointed? Of course not,
because I knew it must be a hoax (and, thanks to Twitter, I knew it before most
of my FB friends).
For many of you in the social media and content marketing
worlds, this news is no big surprise. You’re already there. But here’s the
thing — we sometimes forget that we do this everyday, so we’re not the typical
person. Much of the world still sees Twitter as a teenage thing or that thing
celebrities use to announce their latest album.
This includes most of your customers.
Yes, Twitter is becoming the most trusted news source in the
world. Now, how are you going to leverage that knowledge for your business or
brand?
I know it’s got me thinking.
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